[轉錄][文件] A Cappella 十大黃金律 ~~ 保證成功

看板ACappella作者Brien (B-jam)時間20年前 (2005/07/28 13:04)推噓0(0推 0噓 0→)

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※ [本文轉錄自 Brien 信箱] 作者: Brien.bbs@ptt2.cc (Brien.bbs@ptt2.cc) 標題: [文件] A Cappella 十大黃金律 ~~ 保證成功時間: Thu Jul 28 13:03:42 2005 霍沖霄 CASA Taiwan/Feb. 20, 2002 不知在什麼場合，我曾經被一位小學弟問倒了，他的問題是：「一個 A Cappella 人聲團體到底要怎樣經營才能成功？」同樣的問題在昨天又被 T42 的 haha世猷、張璧Bee、泳杰、Amy 在電台錄音室門口問了一次，我的回答是：「最有效的方式是直接走入 Full Time 職業樂團，一直待在業餘的圈子中，很難！」其實，為了這個問題我曾苦思良久，四年前在 A Cappella 網路論壇中終於發現了完美的答案 ~~ 好友 Deke Sharon 在1995年曾深入探討過此議題並發表了一篇文章 : "10 Golden Rules to Insure Success in A Cappella"，這篇文章早已經被歐美所有職業人聲團體奉為金科玉律。在此，特別轉載此篇文章如下，文中十大黃金律的重要性係自 10 ~ 1 之順序遞增 ~~~~~~~~~~ 希望國內的人聲團體能因此而得到啟發，參考別人的做法走入更精緻更專業的全職業演出領域 ~~~~~~~~~~~ 10 Golden Rules to Insure Success in A Cappella --------------------------------------------------------------------------- By Deke Sharon CASA President A Cappella is growing in leaps in bounds, and just now becoming a recognized element of the music industry at large. Nonetheless, there's plenty we can and must do to as musicians and business people to increase our profile. Here are ten tips that can make the difference between a pleasurable diversion and a full time job as an a cappella performer: 阿卡貝拉以大躍進的方式成長著，如今已是音樂產業裡相當重要的元素。儘管如此，我們音樂人及商人必須盡可能的增加在這個領域的廣度，有許多事情等待我們去做。以下的十個秘訣可以清楚分出純業餘的娛樂與專職阿卡貝拉表演者的不同： 10- Have A "Sound Check Song" Too many times groups are presented with an open sound check. Do you currently just sing a song in your set, ruining the suspense for the audience and eventually driving them crazy through repetition until you get your monitors balanced? No need - instead, you should write a simple sound check song. A repeating form (Rhythm Changes or 12 Bar Blues will work nicely) with a few sound check themed lyrics will give you a chance to wow the audience with your sound without spoiling any suprises. In addition, the people who brought you to the venue will be impressed with your creativity and professionalism from the moment you first hit the stage. Added bonus - by sound checking with the same music every time, you get very used to what you need in each situation. 十. 要有一首"試音曲" 常有團體沒有固定的試音方式。你是否僅在台上唱一首歌來調整音響平衡，結果破壞了觀眾的等待時間甚至讓他們抓狂呢？要解決很簡單──你得寫首專門用來試音的曲子。一個反覆的曲式(像Rhythm Changes或12 Bar Blues就不錯)加上一點以試音為主題的歌詞可以贏得觀眾的喝采而不會破壞了他們對你的期待。此外，你一上台的好表現可以使台下的音樂人士對你的創意和專業印象深刻。更棒的是，每次都使用同樣試音曲的結果是，你會很習慣你在各種情況所需的東西。 ※譯注:Rhythm Changes請參考 http://www.chipin-kaiya.com/JazzForm/RhythmChanges/RhythmChanges.html 12 Bar Blues請參考 http://monostudio.talkingdrum.com.hk/lessons/glesson001.htm http://www.jimmychanbluesharp.com.hk/lesson2.htm 9- Travel With Your Own Sound Engineer A barbershop quartet that is used to singing in front of a pair of area mikes notwithstanding, a good sound man can make or break your group. Most live sound engineers haven't the foggiest idea how to make even a simple four-part a cappella group sound good, and if you're using special vocal techniques (like vocal percussion) you're in for a long night. From the proper set up of your microphones and other sound equipment to any fader moves needed during your set, a good sound engineer can be the most important element to your performance. 九. 和你自己的音控師一同巡迴演出一個理髮店四重唱儘管使用麥克風來演唱，一個好的音控師對你的音樂卻有決定性的力量。大多的現場音控師並不知道如何做簡單的四部阿卡貝拉演唱的音控，而如果你要用一些特別的口技(如人聲打擊)的話，你將面對一個漫漫長夜。考量適當的麥克風設定、音響器材、以及聲音強度的控制，一個好的音響工程師都是你表演中一個最重要的元素。 8- Assemble Superb Promotional Materials Word of mouth may be powerful, and networking a great way to open new doors, but it's a solid press kit that will speak for you in your absence and close most deals. An audio demo, a video demo, and a multi-page press pack are a must for any band that's looking to gig more than once a month. For more information, pick up a copy of the CASA publication "the Definitive A Cappella Press Kit" (available to CASA members for only $2). 八. 集合最好的宣傳方式嘴巴說出來的東西相當有力，網路能夠開啟新的管道，然而一份好的新聞稿可以代替你發言並且功效卓著。一個聲音、影像剪輯，還有數頁的新聞稿是每月表演超過一次的團體的必需品。若需要更多有關的資訊，可以取得CASA的出版品"the Definitive A Cappella Press Kit" 7- Educate Yourself A Cappella musicians have the distinct advantage of being one of the best educated sub-groups of the music industry, with an alarming percentage of college graduates in the ranks. However, many of these bookworms never took a class in Arts Management and have only a cursory understanding of music theory. So, without sounding rude, I offer the following wake up call: Get off your butts and read Arnold Schoenberg's Theory of Harmony and Donald Passman's All You Need to Know About the Music Business. Take a seminar like "Doing Music & Nothing Else." Study privately with a local musician. No need to reinvent the wheel - everything you're thinking of doing has been done before in one way or another. Find out how and you're saving yourself a great deal of time, money and hassle. 七. 自我教育身為音樂圈內受過最好教育的次團體之一(很大的一部分比例是大學畢業生)，阿卡貝拉音樂人有著相當顯著的優勢。然而這些書蟲們很多都沒有上過藝術經營的課程，僅有對音樂理論的粗略概念。因此，我以委婉的方式來提醒你們：起來用功讀Arnold Schoenberg(荀白克)的Theory of Harmony和Donald Passman的All You Need to Know About the Music Business。參加類似『Doing Music & Nothing Else』之類的研討會。私下向當地的音樂家求教。不要想自找麻煩──你所想做的很多事情前人都做過了，所以去找找看吧，這樣可以省下許多時間、金錢和麻煩。 6 - Feed Your Fans The music industry moves at an alarming pace, and today's big thing is tomorrow's old news. You need to gather and foster a fan base, and keep a presence in their minds through repeated contact to keep the fires burning. Use the following tools to insure your star is rising: A mailing list, mailing list cards to be filled out at every show, periodic mailings to your fans, a web site with changing content, and emailing list (which has the benefit of being free), postings to rec.music.a cappella, and possibly press releases to the media (if you can afford it). 六. 滿足你的歌迷音樂工業以驚人的步調在運作著，今日的新玩意兒明天就變成古董了。你需要聚集、擁有一群支持你的歌迷，並且固定的出現在他們面前與他們接觸來保持他們對你的熱情。採用以下的工具來確保你日漸升高的星途：一張郵件清單，每次表演完都要讓聽眾填寫，定期寫信給你的歌迷，保持更新的網站，電子郵件清單，在rec.music.a cappella上登記，以及媒體新聞發布──如果經濟允許的話。 5- Record An Album No matter how wonderful your group is in concert, your fans memories will fade without something they can take home and enjoy at their leisure. In addition, if you make a recording available, they'll play it for friends and make new fans while you sleep! Nothing is more frustrating than playing to a large festival crowd while missing out on $1,000+ worth of album sales and countless fan referrals. Even a four song demo cassette is better than nothing. Hootie and the Blowfish and the Dave Matthews Band got signed on the strength of their touring schedule and the number of fans who had bought their albums at their shows. The time for you to start recording is right away. 五. 錄製專輯不論你的團體在演唱會上表現多麼炫麗，如果你的歌迷沒有一件可以拿回家在閒暇時享受的東西，他們對你的記憶終究會消退。此外，如果你能做一張錄音的話，他們會在你毫無知覺的時候拿給他們的朋友聽，因此增加了更多的歌迷！在一大群參加節慶的觀眾前表演，卻失掉了價值一千美金以上的專輯銷售以及歌迷推薦，再也沒有比這更令人沮喪的了。即使是一捲四首試聽曲的卡帶都比什麼都沒有來的好。Hootie and the Blowfish (混混與自大狂合唱團)和the Dave Matthews Band (大衛馬修樂團)都是靠著他們巡迴演出以及在他們演出時購買專輯的歌迷數量而取得簽約的。現在就是你開始錄製專輯的時候。 4- Write a Partnership Agreement No matter how close your friendship may be, your group needs a formal, legal agreement in writing. Who's responsible for each duty? How is the money divided? What are the penalties for missing a gig? Who owns the group name in case of dispute? I highly suggest you decide these issues now - once problems arise, you'll be able to deal with them fairly and relatively easily. Suggestion: a mediation/arbitration clause can potentially save you a great deal of money and remove the threat of a protracted legal battle. 四. 簽下合作協議不論你們之間的友誼多麼親密，你的團體需要一份正式並且合法的合約書。誰要為什麼事情負責？金錢要如何分配？缺席演出該如何罰款？如果以後分開，誰擁有團名的使用權？我強烈建議你們現在就決定這些議題──一旦有問題發生，你就可以公平並且相對容易的解決他們。還有一個建議：一條解決紛爭用的條款很有可能省下你許多錢，並且排除冗長的法律問題。 3- Derive Your Own Sound Take 6. Zap Mama. The Bobs. These are all music industry-lauded groups who have carved a niche and garnered respect by pioneering and developing a sound that's all their own. All groups start out imitating others, but after a while this grows old for the group and for your audience. Make your mark on the world by consciously blending elements of your favorite groups and styles arriving on your own unique style and voice. Once you've got a sound that's all your own, people have to come to you and only you to hear your music. 三. 做出屬於你自己的聲音 Take 6、Zap Mama、The Bobs，這幾個都是音樂界裡大加稱頌的團體。他們的創意與獨特永留青史並且獲得尊敬。所有的團體一開始都是模仿別人，然而一段時間後對你的團和聽眾來說都不再新鮮。想要劃下屬於自己的一頁就得有自覺地融合你們所喜愛的團體的元素以及風格，以做出屬於你們自己的風格和聲音。一旦你們做出你們的聲音，人們就得來找你──僅僅找你──來聽你的音樂。 2- Get An Agent The words "These guys are fantastic!" are 50 times more effective than "We're fantastic!" In addition, a full time agent will more than make up for a 10-20% commission by getting you better and higher paying gigs. You should be focusing on your craft not returning phone calls and drumming up business - leave that to an individual who can do more for your group in one day than you can in a year. 二. 找個經紀人說『這些傢伙們很棒！』比起『我們很棒！』有效的太多。除此以外，一個全職的經紀人雖然會要求大約百分之十到二十的佣金，但卻可以為你帶來更好且更高價的表演機會。別讓你的夥伴們去回覆演出邀約和尋找表演機會，把那些事情留給能夠勝任的人吧。 1- Perform Original Music There is nothing more important than being the initial source of your music. So long as you're performing songs and/or arrangements that someone else popularized, you'll always be in second place. Notice I didn't say "songs that someone else wrote or arranged" - there is nothing wrong with working with a songwriter or arranger who is giving you high quality music and arrangements at which you have first crack. Boyz II Men teams up with superstars like Babyface, and Manhattan Transfer relies on Gene Puerling. If you're the group that people look to for first run-top quality music, then before long, other groups will be covering your songs and working to step out from under your shadow. 一. 表演前所未有的音樂沒有事情比成為你音樂的起源來的更重要。只要你表演的是別人推廣出來的曲子或是編曲，你就永遠只能做個第二名。注意我不是說『別人編寫的歌曲』──與創作者或編曲者合作不是壞事，他們能提供你更好的音樂品質以及優先的編曲形式。Boyz II Men曾與超級巨星如Babyface合作，Manhattan Transfer也和Gene Puerling有密切的關係。如果你是人們所追尋的最頂尖音樂的創造團體，不久其他團體就會翻唱你的歌然後努力從你的影響下走出來。 -- 翻譯: Brien "B-jam" John 翻的很急也很亂，有錯請幫忙指正，謝謝 -- 黑人音樂推廣計畫 Black Sound Provider -- ※ 發信站: 批踢踢兔(ptt2.cc) ◆ From: 140.122.196.11 -- 歡迎光臨 WesternMusic 音樂 ◎西洋音樂板 RnB_Soul 音樂 ◎節奏藍調與靈魂 Brien "B-jam" John -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 61.229.169.143 ※ 編輯: Brien 來自: 61.229.169.143 (07/28 13:05)