[轉錄][新聞] Digital Music Increases Share of Ove …
※ [本文轉錄自 fukuball 信箱]
作者: fukuball.bbs@ptt2.cc (fukuball.bbs@ptt2.cc)
標題: [新聞] Digital Music Increases Share of Ove …
時間: Sun Aug 30 01:13:10 2009
作者: Kaida (業精於勤而荒於嬉) 看板: BizTalk
標題: [新聞] Digital Music Increases Share of Overall Music Sales Vol
時間: Tue Aug 25 00:51:26 2009
NPD Group
Digital Music Increases Share of Overall Music Sales Volume in the U.S.
iTunes leads with 25 percent of all music sold
http://www.npd.com/press/releases/press_090818.html
PORT WASHINGTON, NEW YORK, August 18, 2009 – According to The NPD Group, a
leading market research company, while CDs remain the most popular format for
paid music purchases, digital music sales are making up an ever-greater share
of U.S. music sales. CDs comprised 65 percent of all music sold in the first
half of 2009 compared to paid digital downloads, which comprised 35 percent
of music sales. By comparison, paid digital music downloads comprised just 20
percent of sales in 2007 – growing to 30 percent of the music market last
year.
"Many people are surprised that the CD is still the dominant music delivery
format, given the attention to digital music and the shrinking retail
footprint for physical products," said Russ Crupnick, vice president of
entertainment industry analysis "But with digital music sales growing at 15
to 20 percent, and CDs falling by an equal proportion, digital music sales
will nearly equal CD sales by the end of 2010."
According to NPD MusicWatch, when it comes to the unit-sales volume of music
sold at retail – including paid digital music downloads and CDs – Apple
iTunes leads in the U.S. with 25 percent of music units sold, which is up
from 21 percent in 2008 and 14 percent in 2007. Walmart (including Walmart,
Walmart.com, Walmart Music Downloads) remains in second position with 14
percent of music volume sold at their stores and Web sites with Best Buy
ranked third.
iTunes also continued to solidify its lead in the digital music arena, as
consumer downloads from iTunes comprised 69 percent of the digital music
market in the first half of 2009, followed by AmazonMP3 at 8 percent. Walmart
leads all sellers of CDs with a 20 percent share of the physical music
market, followed by Best Buy at 16 percent and Target and Amazon tied at 10
percent each.
"The growth of legal digital music downloads, and Apple's success in holding
that market, has increased iTunes's overall strength in the retail music
category," said Russ Crupnick, entertainment industry analyst for The NPD
Group. "But the importance of the big box retailers shouldn't be dismissed,
as long as the majority of music consumers continue to buy CDs."
Data note: The information in this press release is from NPD's consumer
tracking of U.S. consumers, age 13 and older, who reported their purchases of
physical product (CDs), digital music, and wireless over-the-air (OTA)
transactions -- excluding ringtones. In addition, NPD only tracks digital
music tracks and albums sold a-la-carte, not music purchased under
subscription.
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