[資訊] 看看美國CNBC的總裁怎麼解讀收視率

看板media-chaos (媒亂(媒體亂象))作者KevinAction ((( CNBC )))時間19年前 (2006/10/01 03:54)推噓1(1推 0噓 0→)

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Source:http://myurl.com.tw/jld3 "I want to pass along some exciting news involving CNBC and our audience growth in the just completed 3rd quarter. CNBC's Business Day audience is up an incredible 82% compared to the 3rd quarter '05 in the critical 25-54 demographic with all Business Day programs from 5 am-7 pm up double-digit percentages. The results are even better during market hours: CNBC is up 105% compared with last year. This is CNBC's best 3rd quarter ratings performance since 2003. But remember, this only includes the audience who watch CNBC in homes in the United States. Nielsen does not take into account our large unmeasured audience watching CNBC in C-suites, boardrooms, trading floors, offices, country clubs, health clubs, restaurants and countless other locations across the country and around the world. Congratulations to all who work so hard on this effort everyday. The content and presentation is evolving nicely and the ratings, although one small measure of our success, are a clear sign that the audience is responding." 雖然CNBC也是在拼那固定2000個(?)AC尼爾森客戶的收視率但好歹人家還記得那些"沒被測到的收視群" (雖然CNBC總裁似乎認為不論醫院、餐廳、健身房、證交所等地方的觀眾 "都"愛看CNBC就是了 XD) 台灣的媒體老闆呢? 醫院、餐廳、健身房、證交所等AGB尼爾森測量不到地方的觀眾都愛看你們那樣的新聞嗎? 真的很想呼籲全民加入AGB尼爾森的調查行列算了... 讓媒體老闆輸得心服口服! -- http://E-web.24cc.cc██████████████████████ -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 220.133.129.95