Re: F/W 09 Campaign

看板Top_Models (名模)作者lavieboheme (消失在迴轉的路口)時間15年前 (2009/08/12 21:56)推噓2(2推 0噓 0→)

留言2則, 2人參與討論串40/49 (看更多)

本季的Dior廣告..............宣告流產!! http://forums.thefashionspot.com/showpost.php?p=6034520&postcount=1 >> For those holding out for Christian Dior's Fall 2009 campaign — since most other major brands have revealed their seasonal ads at this point — you're setting yourself up for a big disappointment. The brand — which posted a loss in profits last week — decided to forego a traditional ad campaign this season because Dior CEO Sidney Toledano found the formula "wanting," according to WWD. 由於財務虧損, Dior的CEO - Sidney Toledano 決定本季不循往常模式拍攝服飾colleciton廣告 (John Galliano心裡應該很不爽...可惜的是他這季作品頗受稱讚) Instead, the advertising budget — an undisclosed number — was poured into a new set of the Lady Dior handbag campaign featuring Marion Cotillard. The original set, photographed by Peter Lindbergh, started running last November and a new set with Cotillard as "Lady Red," snapped by Annie Leibovitz, has been appearing in magazines starting since the August issues (above). A sequel to Cotillard's short film for the brand, which hit the Internet in May, is planned for December. 廣告預算將投入一款新的Lady Dior 手提袋"Lady Red"(Lady Rouge) 並延用上一季Lady Dior包廣告中的奧斯卡法國女星 - 瑪莉詠.寇提亞 (Marion Cotillard)， http://www.busybeeblogger.com/wp-content/uploads/lady-dior.jpg

(by Peter Lindbergh) 新款的廣告則由名女性攝影師Annie Leibovitz捉刀 http://www.ladydior.com/ 並在十二月推出另一支劇情短片作為上支廣告的續集 (今年五月的第一支Dior Lady Bag 短片 - Lady Noir http://www.youtube.com/watch?v=IL5Nnay5sKY)

Toledano seemed satisfied in May with the brand's move toward using more star power and away from seasonal campaigns that typically feature models: "Now we have to give more meaning. People are looking for iconic products and they want to see a product representing the values of a company.” 總裁Toledano似乎很滿意借助好萊塢明星增加品牌的影響力而非循在每季廣告中選用fashion model的傳統模式所以各位模迷可能要失望了...... -- ※ 發信站: 批踢踢實業坊(ptt.cc) ◆ From: 203.121.247.124